The Venice Basketball League

Welcome to VeniceBall 2010 edition where the game never stops.
As soon as the NBA’s exciting season ends and summer kicks in we take you Live every sunday
from the legendary courts of Venice Beach, California, for the most intense Streetball
competition in the world.
LET THE GAMES BEGIN

We introduce The Venice Basketball League, the first televised street-ball
league of its kind. Combining the hardcore reality of the outdoor street
basketball lifestyle with the glamour and glory of a professional league, The VBL
brings structure to the street through team-owners, sponsors, coaches, signed
players, schedules, rosters, records, mascots, cheerleaders, stats, and tournament-style playoffs. This
summer, the world’s best players will form ten teams to battle it out every
Sunday at the beach; all fighting for a chance to play in the championship game
and bring home a piece of the grand prize.

Directed by Jon Nash, the co-creator of TV’s Ballin’ (featured on Los Angeles television network LTN), the VBL coverage features on-court cameras that bring viewers closer to the action than any other NBA game ever has, delivering every dime, dunk,
ali-oop, and crossover in crystal-clear high definition. Venice Ball is non-stop entertainment with Live DJs,
MCs, performances, dunk shows and audience interaction. Highlights of the on-court artistry
will be featured on www.digitalstream.tv and on VBL’s partner sites, while the most intense match-ups will be broadcasted to the masses in their entirety on www.veniceball.com.

The Venice Basketball League will also take viewers off the court and show
the personal lives of some of the league’s greatest players, emphasizing their positive impact in their
community. The League itself is dedicated to uniting the diverse cultures
of Los Angeles and the world through a mutual love for the game.

The Kids Venice Basketball League: Natural Leaders

Building upon its tradition of unity and taking advantage of the family
atmosphere of Venice Beach, The VBL founded The Kids Venice Basketball
League (KVBL) in 2007, a non-profit collaborative committed to empowering the
under-privileged children of Los Angeles with essential, healthy life and basketball
skills. Being a part of the “Natural Leaders Camp for Kids,” children from various parts
of inner-city Los Angeles are bussed to the Venice courts. Every Sunday morning for ten weeks, they participate in a health and
leadership program before the VBL games begin.

At no cost to the children or their families, KVBL kids are exposed to the following: Yoga
instruction from world-renowned Yoga masters; basketball lessons with
some of the League’s premiere players and other celebrities; fitness facts and
training from Vegan nutrition professionals; weekly take-home health and
fitness challenges; and organic breakfasts and lunches prepared on site by gourmet chefs showing the kids the simplicity of eating healthy.
The boys and girls of the camp are also given the opportunity to play at the half time of one of the featured
league games each Sunday, allowing them to shine at the VBL tournament.

It is the goal of the KVBL to provide experiences for children that
empower them to cultivate a healthy lifestyle, gain confidence in themselves and
each other, and truly become the “Natural Leaders” of their own communities.
The KVBL promotes teamwork through basketball and introduces kids to healthy
diets, exercise, leadership, agriculture, and sustainable living.
At the end of ten weeks, children return to their communities with the drive to share
their knowledge with friends and family members, helping to
stimulate the way the next generation will think about the planet.

Companies who have already sponsored and donated to the VBL/KVBL include the following:
City Of Los Angeles, AEG, RVCA, Nike, AC Green and 3BA, Los Angeles Clippers, Vitamin Water, Trader Joe’s, Whole Foods, Fresh and Easy, Powerade, Power 106, KDay, Honest Tea, Bryan McKnight show, Rogue Status, Record Surplus, The ZGlove, Sidewalk Cafe, Transphusion, Essential Living Foods, and others.